The Chamambra Brand History

A Family Saga

Once upon a time ... In the midst of Alpine valleys and lush green meadows descending from the high mountains of Switzerland, there lived the Roga family. They started to produce mattresses from 1860 with the German inventor of the Bonnell spring. The Bonnell spring appeared on the market as a huge novelty, instead of sacks filled with straw and feather. Scientific experiments started that proved the importance of the optimal support of the double ‘S’ shape of the human spine.

The founder mind of today’s famous luxury bedding brand rooted from the very beginning of the dynastic lineage. He was a little boy with a humble, but grand dreams. Descended from a working-class family, his ancestors were all craftsmen. Simple as it seemed, he early experienced life’s setbacks and the thought of the ceaselessly changing world troubled him with the question of where to find real stability? Driven by such impulses, he decided to establish his own reality beyond a biased world’s vicissitudes. He saw the sole opportunity of creating a lasting empire in the unity of a strong family bond, built upon the foundation of a shared purpose. The driving force in his mind was not where he will be in five years, but where his grandchildren will be in fifty years. With his innate talent of transforming strategic goals into physical realities, he started to encourage the family members too to get together and share the Savoir-faire.

A brand-new product line of mattresses and textile goods was born, infiltrating the 19th century sleeping industry as the harbinger of comfort and elevated living. In the mid-to-late-nineteenth century, the small family business started to grow and the Chamambra label was developed as a means of commercial distinction within the marketplace. The innovative product designs gave a fresh impetus to the industry and his crafts soon found an enthusiastic public. It was not easy though in the very beginning. It happened to be that he had to fight a constant battle for survival, taking up three shifts at a time to finance his entrepreneurial attempts and the startup of the Mattress atelier. In the shortage of labor force, sometimes he even had to make his sons work in the atelier. His laboursome work was though fruitful; still in his youth, he managed to make more money than his father did in a widely acknowledged position of a respectable payment and stature...

His main idea of life dispelled the myth that genius is made, not born. It is a phenomenon that when you look under the surface of the great people we admire, you see an extraordinary amount of effort put into their craft. The founder of Chamambra made an incredible amount of work experiments while growing up, constantly practicing what would become his trade. He experimented with a gargantuan number of hand-crafted workpieces while growing up, constantly cultivating his expertise. He always said that people perceived him as a mysteriously gifted outsider, destiny-kissed kid from nowhere. However, if they had really known how much hard work was behind him, it would not seem so wonderful at all. While learning to see through the canons of deep practice and build remarkable skills, he encountered and made close friends with a Swiss investor of noble origins who became his number one patron in bolstering the popularity of his works. He was the one who developed fascination with the artisan beds and crafts of the future founder father of Chamambra.

A brand of mattresses was born, infiltrating the 19th century sleeping industry as the harbinger of comfort and elevated living.

To be provided with a gateway to a royal clientele, he felt he had to stand out from the crowd. He started to develop hard-wearing, signature bed sets with an elaborate style of finishing, securing the brand’s position as a luxury offering. Soon the royal family also started to use Bonnell spring mattresses. At that time, the biggest and most distinguished empire of Europe, the Habsburgs also purchased the new mattresses and transported them to their palaces and castles.

As it is said that a bed is the Queen of the house, their aim was to make a whole unity of aesthetics and pleasure, epitomized by the composition of the bed set; the bed, the mattress, the bedding and the furniture. All tailor-made, suited to the Owner’s style and taste. Their competitive advantage was that they tried to respond the emergence of the Post-Industrialist Era and urban development, therefore they extended the frontiers to make the Chamambra bed a device of self-expression for the 20th century upper and middle classes of cosmopolitan lifestyle. He gained reputation in Switzerland as the one who reinvented the bedding industry and elevated it to luxury quality.

The quintessence story is the origin of the brand name: it is a beautiful real-life love story. It was given after the one person who elicited the strongest emotions he ever experienced. The one-and-only love of his life was a sweet, caring woman with a charmingly headstrong character, Ambra. Her gentle and sensitive spirit taught him a lot about humility, gratitude, understanding, consciousness and grace. Her disarming sincerity was the thing that made him fall in love with her in a time when their future seemed to be a hopeless place. Her soul was constantly on fire, she had sparkle in her eyes that he loved. They were both scared but heavily attracted by the thrill of the unattainable, by great heights of human accomplishment. Ambra supported and empowered him all along the turbulent path of building the Chamambra label. She was his muse, the only woman in his eyes. One day he decided to surprise her on their anniversary day with creating the perfect alcove she can always recess into, which she loved so much.

The quintessence story is the origin of the brand name: it is a beautiful real-life love story. It was given after the one person who elicited the strongest emotions he ever experienced. The one-and-only love of his life was a sweet, caring woman with a charmingly headstrong character, Ambra. Her gentle and sensitive spirit taught him a lot about humility, gratitude, understanding, consciousness and grace. Her disarming sincerity was the thing that made him fall in love with her in a time when their future seemed to be a hopeless place. Her soul was constantly on fire, she had sparkle in her eyes that he loved. They were both scared but heavily attracted by the thrill of the unattainable, by great heights of human accomplishment. Ambra supported and empowered him all along the turbulent path of building the Chamambra label. She was his muse, the only woman in his eyes. One day he decided to surprise her on their anniversary day with creating the perfect alcove she can always recess into, which she loved so much.

’Close your eyes and imagine a day beginning with a dazzling scene opening onto our garden illuminated with glittering lanterns. We are laying on a designer bed in the softest bedroom that has ever existed, ethereal pleasure. It will be the insignia of endless inspiration. I am going to bring together the softest things in the world for you so that we overcome the hardest things in the world. Trust me, it will be epic.’ It was their master bedroom he later transformed into the home of their dreams with his two hands. The centerpiece was a hand-made artisan bed, the finest of his collection - diamond-shaped, button-tufted, velvet upholstery on a wonderfully arched Chesterfield-style headboard with the assorted velvety furniture. The room was an icon of Belle Époque grandeur, hallmarked by meticulous details of craftsmanship, originality, ingenuity and visionary talent. He called it ‘Chambre d’Ambra’ which stands for ‘Ambra’s Room’. The eponymous anniversary gift later resulted in the brand name: Chamambra. The rest in myth-encrusted history. The Chambre d’Ambra bed later became the vanguard of sophisticated furniture design and a purveyor of artistic home décor. Due to the fact that it coalesced both characteristics of comfort and style, with a few alterations made, it deemed perfect to be transmitted to the 21st century contemporary design and modernism with a luxury twist.

The centerpiece was a hand-made artisan bed, the room was an icon of Belle Époque grandeur. He called it ‘Chambre d’Ambra’ which later resulted in the eponymous brand name: Chamambra.

Chamambra is still owned by a family. The headquarters is located in the city of Wollerau-Zürich, in Switzerland. The luxury products of the brand can be found on 5 continents of the world.

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